The Wood Wood S/S 2013 collection is inspired by the phenomenon “Summer of Love,” that took place first in 1967’s San Francisco – center of the Hippie movement, and the later “Second Summer of Love” in Great Britain around 1988-89, where rave culture and Acid House exploded along with the introduction of MDMA.
The Spring/Summer collection pulls in elements from the two historic movements and is guided into contemporary fashion with a distinct combination of tailoring and the recognisable Wood Wood aesthetic with its casual and street inspired items as well as references to performance sports.
Check out the lookbook in the gallery above.
Photography: Hasse Nielsen
Hair & make up: Mette Thorsgaard
Models: Victor Nylander / Success and Moa Åberg / Unique
The “3rd Movement” collection will release on the Wood Wood online store on Monday January 28th, and January 29th in all Wood Wood stores.