Where the runway meets the street

Lester Jones of ‘Behind the Brand’ catches up with Alexis Holm, Creative Director of footwear brand Gram at his studio in Hong Kong. Described as a ‘contemporary sneaker brand’, Holm looks to create something innovative and fresh as opposed to producing the ideal performance shoes. Originally founded in Stockholm, the design team look to retain that simple, clean Scandinavian aesthetic in everything they do. Press play.

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