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Other January, 28 2013

Nike+ Unveils New Interactive Video for #makeitcount Campaign

Nike is trying to make your fitness goals for 2013 more achievable than ever thanks to a new interactive video from Nike+. An extension of the brand’s #makeitcount campaign, the video highlights both ordinary and extraordinary achievements of athletes around the world as they pledge to join together and achieve their goals in the new year.

“Hotspot” technology allows viewers to click in to tags throughout the video, share their goals on Facebook or Twitter, join the community and even buy the soundtrack – all within the video experience.

For the full interactive desktop experience click here.

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