This season, Y-3 continues the celebration of its 10th anniversary by looking forward to a future looking back on its past. Shown on Manhattan’s Lower East Side on Sunday, February 10th, as part of New York fashion week, the collection produced clever new interpretations of Y-3’s sport-style signatures: exuberant graphic prints; innovative fabric juxtapositions; layered, voluminous silhouettes; and instantly covetable footwear.
Yohji Yamamoto, the label’s designer, described an act of “walking backward into the future,” suggesting “a unique, non-linear idea of time passing.” Models walked the runway to music by Rinôçérôse and Ruth Brown while a front-row crowd including SamClaflin, Nikolaj Coster-Waldau, A$AP Rocky, Casey Spooner, Leigh Lezark, and adidas Sport Style Creative Director Dirk Schönberger looked on.
The show was live streamed on www.y-3.com/show from a multi-camera, multi-angle perspective with interactive replay, allowing the online audience to shoot and share looks straight from the runway. The replay will remain active and viewable until September 2013.