H&M teamed up with the east London underground custom bike shop Brick Lane Bikes to create a Capsule Collection. Inspired by both vintage style and a today’s sports performance. The concept of the collection was to design pieces that are wearable on and off the bike including functional details. All clothing is made of sustainable materials as part of H&M’s Concious work. The highlight of the collection is the exclusive single speed bike! Stay tuned for an exclusive H&M BLB Highsnobiety Lookbook to follow.
Watch the video above.