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Cars February, 13 2013

Ryan McGinley Presents “Mind of Its Own” for Mercedes-Benz – Starring Karlie Kloss

Ryan McGinley presents the new Mercedes-Benz CLA in his latest film, “Mind of its own.” Directed by Jefferson Hack and featuring the top model, Karlie Kloss, in Chloé.

“We tried to tell a story through the commercial and my favorite part is this scene where Ryan is filming the car coming through the hills, similar to Stanley Kubrick’s opening scene of The Shining,” Karlie Kloss told NY Mag. McGinley went on to explain, “I’ve been working with animals a lot, I just had a large exhibition this summer in New York and Tokyo shooting a lot of animals, so I wanted to keep that element present in the work.”

The commercial will run through fashion month. Watch “Mind of its own” right here, above.

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