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Advertising February, 28 2013

Nike Joins Michelle Obama’s “Let’s Move” Active Schools Initiative

Today, Nike President & CEO Mark Parker will join First Lady Michelle Obama to make a major announcement to bring physical
activity back to schools.

Studies show kids need at least 60 minutes of physical activity each day to stay healthy, but they are spending an average of seven or more hours a day in front of a screen, and only 1 in 3 kids are active daily. In addition to the health benefits of an active lifestyle, research indicates that regular physical activity can improve test scores, classroom behavior and attendance. Yet, only 4% of elementary schools, 8% of middle schools and 2% of high schools currently offer daily P.E. and only 9 states require recess in elementary schools.

Nike is one of the main supporters of the LET’S MOVE Active Schools initiative by Michelle Obama. See the video here above.

Visit their official website and support the cause here.

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