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Basketball March, 8 2013

adidas Introduces Crazyquick Footwear

adidas introduces its Crazyquick performance footwear line, the latest innovation designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down. The Crazyquick basketball shoe features four quick zones in the outsole that work with the shoe’s upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of the herringbone traction and 17 unique diverging pods play a specific role in allowing players to be quicker. Crazyquick endured the most extensive research and testing of any adidas basketball shoe as adidas examined more than 1,000 discrete basketball movements and tested the shoe’s performance with some of the most elite athletes in the game to develop the technology. Crazyquick basketball and Crazyquick football will be available May 1 on adidas.com and retailers nationwide for $140 USD and $150 USD. Crazyquick training and Crazyquick running will debut later this summer.

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