Where the runway meets the street

Soulland becomes the first menswear brand to license original Babar the Elephant children’s book artwork by Jean de Brunhoff. Their new “Babar Meets Soulland” collection pulls illustrations from Jean de Brunhoff’s  ‘Histoire de Babar’ work from 1931. The collection offers  button-down oxford shirts, t-shirts, a sweatshirt and shorts along with all-over print of the original Babar artwork.

The collection will launch in Colette in April 2013 and land at Opening Ceremony (New York, Los Angeles), Goodhood (London), Hunting & Collecting (Brussels), SOTO (Berlin), Voo (Berlin) mid-April.

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