Where form meets function

A great film from adidas, part of the adivisionaries series focusing on the figures who have helped keep Adi Dassler’s original vision alive. Mr Omori began working for the company in 1999. Where manufacturing in the sportswear industry is dominated by digital processes and great hulking machines. Omori’s work is centered around hand cutting and hand designing patterns for popular ranges such as adizero. A pencil, ruler, paper, y’know, that sort of thing. A man with a steady hand and a precise approach to everything he creates, press play to find out more.

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