Shortly after the announcement that stylist Nicola Formichetti would leave his position as creative director at French fashion house Mugler, we find out that he has become the new artistic director of Italian denim brand Diesel. Starting for the Fall/Winter 2013 season, Formichetti will be involved in all aspects of the brand and will primarily be working on the Diesel Reboot campaign.
“When Renzo asked me I remembered that Diesel and I are all about the same things. No rules! It’s about being empowered, It’s about being free. It’s a positive revolution.”
We are curious to see what this new partnership will bring. The announcement comes with the release of the below video message, featuring Diesel founder Renzo Rosso and Formichetti.