Even though Common is only a few seasons old, the designers Bakir and Hedlund have years of combined high-end fashion experience behind them. Having studied at two of London’s premier fashion schools, the two helped Kanye West set up his fashion label, and Hedlund then worked at the Paris-based Korean menswear label Wooyoungmi. The Fall/Winter 2013 season continues Common’s quest for a modern elegance while adding the uncharacteristic visual layer of repeated logos.
Common is available at SOTO.
- Source: t magazine