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Sports April, 29 2013

Nike Unveils “You Showed Us” Campaign for Kobe Bryant

It’s safe to say that the Los Angeles Lakers season didn’t quite go as expected. After bringing in Dwight Howard and Steve Nash to compliment Kobe Bryant and Pau Gasol, the foursome rarely appeared on court together after a string of injuries – with the last seeing Kobe going down with a torn Achilles tendon that some feel may jeopardize his career. In their latest print campaign, Nike is looking to light a proverbial fire under Bryant’s rehab process with a laundry list of accomplishments that he captured during his NBA career. Pointing to things “you showed us” like “playing chess while others played checkers” and that “an 81-point game is a real thing,” the ad then challenges Kobe to “show us again” – surely hinting at a dynamic comeback for next season.

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