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Art May, 7 2013

“#Untamed” – A Digital Photo Installation by Mercedes Benz

Users from all over the world were asked to take part on www.untamed-installation.com and upload their extraordinary views from their personal Instagram photo stream in sets of three. The idea behind this: the #Untamed Score showed how distinctive the style of the user’s photos was compared to those of others.

Mercedes-Benz collates these extraordinary views in “#Untamed,” a digital photo installation of a special kind and ‘Anything But Average.’ After the premier in Paris in April 2013, here and now the most outstanding photos are transported into an urban loft space, completely re-staged all white and neutral. A constant with endless individual perspectives in which the white is then revived by real world sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos.

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