Australian skincare brand Aesop
has always given careful consideration when expanding the brand to new locations. In 2011, the Aesop team opened up shop in New York’s ‘Nolita’ neighborhood, and enlisted local architect Jeremy Barbour to create walls and a counter constructed from re-purposed editions of The New York Times
. For this store, they decided on the East Hamptons, “in particular because we were attracted to its long history as an artist community, especially for those individuals like Lee Krasner and Jackson Pollock.”
The shop is kept minimal, with a digitally-fabricated peg board that wraps around the store and houses Aesop’s entire collection. It also doubles up as an interactive installation, with Morse code messages hidden among the holes – a nod to the Hamptons’ marine heritage.