After a brief hiatus, I’m back to offer my humble opinion on this week’s best music video releases. I’d like to thank my editor for stepping into the breach over the past couple of weeks and also all the video directors who put out some fantastic material over the last seven days. This week we have as diverse a collection of visuals as ever with a spotlight on Compton life, vampires, and an angry ocean backdrop. So however you get your kicks, rest assured we’ve got something to start off your weekend in style. Peace!
POND – Giant Tortoise
It’s not hard to tell POND and Tame Impala share a common ground, namely a bassist, drummer and occasional vocalist. This time around though it’s Nick Allbrook’s turn to play psychedelic ringleader and inject a lethal dose of adrenaline into his bandmate’s instruments. The video is pretty much exactly what you’d expect: explosions, kung-fu and footage of the band rocking out.
Kendrick Lamar – Bitch Don’t Kill My Vibe (Director’s Cut) (Dir. Lil Homies & OG Mike Mihail)
K-Dot continues to defy the rapper stereotype with his long-awaited video for good kid, m.A.A.d city standout “Bitch Don’t Kill My Vibe.” The clip features cameos from Juicy J and ScHoolboy Q whilst comedian Mike Epps keeps Kendrick laughing in his role as preacher. Known for his anti-drugs stance, Lamar solidifies this notion and eventually it’s clear who, or rather what is being laid to rest – “Death to Molly.” Watch ’til the end for a preview of a new ScHoolboy Q song in this director’s cut.
Phoria – Red (Dir. Jeb Hardwick, Trewin Howard & Thom Novi)
Phoria are a Brighton-based five-piece with a sound reminiscent to spiritual transcendence. With a sharp focus on production, they create dark, mysterious sounds, graced with Trewin Howard’s gentle lilt. Whilst their music may be different in many ways, the fragility in Howard’s voice is very similar to that of Rhye’s Mike Milosh. Watch the stunning video above and listen for yourself.
After The Smoke – Come & Leave (Dir. Rob Coin)
What is it about today’s society and our obsession with vampires? And on a personal level, why do I always find them so damn sexy? Given my dating history, perhaps there’s something about violent blood-suckers who feed on the souls of the living that I find particularly irresistible. After The Smoke frontman, Rob Coin continues to paint vampires in an appetizing light with some slick direction for their latest single “Come & Leave.” The Microwaves EP is set to drop on July 9 and there’s plenty of buzz surrounding the Florida hip-hop group.
Raffertie – Build Me Up (Dir. Vincent Haycock)
Known for his swirling soundscapes and meticulously crafted textures, Benjamin Stefanski aka Raffertie is pioneering the UK electronic sound. For his latest single “Build Me Up,” Raffertie teamed up with visionary director Vincent Haycock to create something truly unique. The plot focuses on the day to day lives of the Mays brothers – Compton natives who are as streetwise as they are ambitious. With the occasional use of special effects, the final product is something both real and surreal, whilst Raffertie’s music and Haycock’s direction couldn’t be more in tune. Be sure to grab the digitally released Build Me Up EP on May 20.