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Gadgets May, 20 2013

Boylston Trading Co. x Hell Fire Canyon Club x Bell Helmets

Started by Danny Boy O’Connor of House of Pain and Steve Jones of the Sex Pistols, the Hellfire Canyon (motorcycle) Club embodies the attitude of rebellion which was ever present in their respective punk rock and hip-hop legacies. The name is derived from the exclusive Hellfire club in London during the 18th century, where society’s nobles would go to privately partake in immoral acts. Hellfire, the brand, which is an extension of the motorcycle club, features graphics influenced by American and European bike culture. In short, the club projects a no bullshit demeanor that represents their lifestyle.

Boylston Trading Co. presents its collaboration with Hellfire Canyon Club and Bell Helmets – the ‘Bostonia.’ The logo is adapted from the Boston city seal from 1823 depicting the overall view of the metropolitan area, paying homage to our beloved city, which is featured on a tee and helmet.

Watch the video lookbook here below.

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