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Fashion May, 21 2013

Levi’s: The Story of the 501 Jean

Since its invention 140 years ago, Levi’s 501 jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501 is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501 and its influence on culture throughout the decades.

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