For Fall/Winter 2013, ASOS Black and PUMA introduce the second installment of their ongoing collaboration, the ASOS Black x PUMA collection. The collaboration continues to be influenced by both PUMA’s considerable sporting heritage and ASOS Black’s design lead aesthetic.
The lookbook develops on the concept of #beacreator following up the last campaign. The collection is modeled by three creative young Londoners: Caleb, a tattooist, artist and former pro BMX rider; Thristian BPM, the front man for Boiler Room TV, the club night come webcast at the cutting edge of new music; and Daniel David Freeman, an illustrator, artist and DJ.
The full collection will be available from June 2013 at asos.com.