Supreme presents its latest collaboration for Spring/Summer 2013. Today they present their team-up with reggae studio and label Wackies, founded in the Bronx in the 1970s.
“Founded in the 1970s by Lloyd “BullWackie” Barnes on White Plains Road in the Bronx, Wackies is considered by many to be the first significant Reggae studio and label in the United States. As a Kingston youth, Lloyd Barnes was entranced by the sound systems of Duke Reid and Coxsone Dodd. In 1967 he left Jamaica and came via England to New York, where he created his own sound system called Bullwackie’s Disco and would play at dances all around New York City.
However, in 1973 due to violence on the scene at the time, he decided to start a studio in the Bronx to create music, rather than just play it. Wackies studio developed a distinctive sound that was bass heavy and deliberately crafted to have what some people call a “lo-fi” sound. Wackies achieved this sound using special recording techniques and equipment. This equipment was so notable that some pieces now have a place in the Les Paul Museum. Popular Jamaican reggae artists such as Horace Andy, Sugar Minott , and Wayne Jarret appeared regularly on the label. However, Lloyd Barnes developed a number of New York-based artists as well such as: Love Joys, Itopia and Chosen Brothers. In 1977 ‘Wackies House of Music’ Record shop was established right next door to the studio. Like Lee Perry’s Upsetters Record Shop this shop was far more than just an outlet to sell music, it worked as a constant meeting point for Jamaican artists living in New York or just passing by. Via this shop the contact with lots of talented people was established and the output of many brilliant records made possible.”
For Summer 2013 Supreme presents a small Wackies capsule collection, consisting of four graphic T-shirts, a tank top, and a snapback cap. All items have been designed using original artwork from the Wackies records label archive.
The collection will launch in Supreme stores and online on June 6.