Miami Heat star and league MVP LeBron James will be the cover athlete of NBA 2K14 – the latest in the top-selling video game series which hits stores October 1. In speaking about the privilege of grabbing the cover James commented, “My friends, family and fans all know how much I love NBA 2K. I remember, as a kid, getting so excited for the game to come out and see who was on the cover, and it’s amazing to be a part of this great tradition. I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.” NBA 2K14 will include the “King James Bonus Pack,” offering exclusive content featuring James, who was involved with the game’s development.