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Video June, 9 2013

Swatch Merges Worlds and Takes Us ‘Underwater’ with the New ‘Scuba Libre’ Commercial

http://www.youtube.com/watch?feature=player_embedded&v=Pz7QrGJCrXQ#

Swatch drops a new scuba-watch model, the “Scuba Libre” and introduces it with an amazing commercial, showing a slightly different look of life. What would it look like if our world was merged with the world beneath the surface of the ocean? Creative director Carlo Giordanetti produced the “underwater” commercial in Cape Town and Barcelona featuring Mika’s song “Underwater” in the final edit. Although water-resistant up to 20 BAR, what equals 200m (about 660 foot), the watch is not only for divers, but much more for all of us sailing the streets of a gridlocked city.

Watch the official commercial in the video above and don’t miss to watch the behind the scenes footage below.

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