“Ice Cold” has been one of the strong Coca-Cola slogans since the early days of the brand and in 2013 they take the slogan more serious than ever before. For their new Summer 2013 advertising campaign in Colombia, the brand has produced bottles that are actually made from ice. A little tag that doubles as a bracelet is added to the bottle to keep your hands from getting cold. Not only does Coke taste best ice cold, the new ice bottle is perfect for the beach, because you do not have to throw it away. The most eco-friendly Coke bottle to ever be produced.
- Source: LimiteMagazine