Nike launches a new campaign to honor LeBron James’ second straight championship. After winning last night’s Game 7, James helped lead Miami to become only the fourth team in the league to win back-to-back titles.
The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory. It acknowledges James’s quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. Fans can call the phone number at the end of the spot to leave a personal message for James.
“LeBron won back-to-back. Wait for the beep. Leave your message. (305) 767-2226.”