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Art June, 24 2013

“Beck’s Art Labels” featuring Artwork from Kid Cudi, Marc Ecko and More

Beck’s Beer, the most popular German beer brand in the world, today unveiled the six original pieces of artwork that will comprise the 2013 “Beck’s Art Labels” project. Each year, Beck’s selects six artists — Kid Cudi, Willis Earl Beal, The Date Farmers, TM Sisters, William Hundley and Marc Ecko — from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas – more than eight times the square footage of the Museum of Modern Art in New York – for a summer-long art exhibit. 

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