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Fashion July, 9 2013

SOPOPULAR Spring/Summer 2014 Collection Video – Black Hole Sun

The Berlin-based brand SOPOPULAR unveiled its new collection last Thursday during the Berlin Fashion Week. The Spring/Summer 2014 collection takes its inspiration from the Japanese architect Tadao Ando and the music of the ’90s. Reciting the band Soundgarden and their song “Black Hole Sun,” SOPOPULAR uses the song title as the name of the collection and a remix by Charlie Runkle for the collection video. Featured is a classic silhouette and slim cuts in a black and white color range. A highlight of the collection is the 3D print showing a geometrical cube pattern. Be the first to watch the video exclusive here on Highsnobiety.

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