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Sports July, 11 2013

Nike Basketball presents “Summer is Serious” Campaign with Kevin Durant

Launched during the basketball draft on June 28, Nike Basketball‘s “Summer is Serious” campaign features Oklahoma City superstar Kevin Durant and showcases the fierce competition of summer basketball. In the initial spot, filmed in his childhood rec center – the Seat Pleasant Activity Center – Durant is chosen over local rival Anton Barrels for the “Shirts” team. Each day starting the week of July 9, Nike Basketball will roll out a series of “Summer is Serious” videos showcasing the many personalities that make up summer basketball; asking players to tweet @nikebasketball with #SUMMERISSERIOUS to win a chance to be drafted by Durant or James Harden.

The two teams, selected by Durant and Harden, will square off in the ultimate pick-up game of the summer at the Tournament of Champions in New York City on August 16.

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