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Fashion July, 11 2013

Open Lifestyle Store “Around Our Way” Summer 2013 Editorial

For this summer, the Leeds-based concept boutique Open Lifestyle Store created an editorial “Around Our Way” which combines the strength of their roster of brands with an emphasis on local and independent retail. Foregoing models, they approached their favorite independent stores and institutions from around their hometown, including the market butchers, the local comic store and record shop, and instead asked the staff to model the goods. The result features brands such as A Kind of Guise, Grind London, Lafayette and Reigning Champ, and will be available to purchase as a limited run of 100 hand-numbered copies, from Village Bookstore in Leeds, with all proceeds going to the Aid 4 Rojo charity.

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