In introducing its latest edition of the Reebok Insta Pump Fury, Sneakersnstuff references the contrast between summer and the rest of the year in Sweden. The rest of the year can best be described as almost complete darkness while summer is as colorful as the sneakers seen above. The contrasting weather landscape that defines Sweden makes summer a festive time, which extends to the ice pops. The no-longer-available ice pop’s contrasty colors live on for Summer 2013, translated onto the Insta Pump Fury in orange, yellow and green. The “Popsicle” colorway of the Insta Pump Fury is set to release on July 31 through sneakersnstuff.com and other Reebok Certified Network locations.
Photography: Fritz Radtke / Highsnobiety.com