For Fall/Winter 2013, rag & bone cast French actress Léa Seydoux to star in their women’s campaign and American actor Michael Pitt to front their first ever men’s campaign. Shot day to night in New York’s cityscape, legendary photographer Glen Luchford lensed both subjects in black and white using 35mm and 16mm film and hand-printed the images. Both campaigns have been creatively directed by Jefferson Hack’s London-based agency MAD, with art direction by Sara Hemming at DJA. Hair and makeup/grooming by Didier Malige and Gucci Westman respectively.
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