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Other July, 17 2013

Nike presents “Nature Amplified”

Nike‘s “Nature Amplified” design ethos focuses on the body in motion and is driven by scientific data and athlete insights. Adding positives. Removing negatives. Nothing more. Nothing less. Designing for what nature would have done if nature knew what we wanted the human body to achieve. If you haven’t already, be sure to check out Nike’s brand new Free Flyknit and Free Hyperfeel.

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