After having experimented through a collaboration with Uniqlo last year, Japanese brand UNDERCOVER finally decided to launch a proper diffusion line, going by the name JohnUNDERCOVER. Diffusion lines allow high fashion brands to reach a bigger market and as is the case with many others, UNDERCOVER offers its trademark look and color palette with a few less details for a much better price with this new collection. The more basic JohnUNDERCOVER launches its inaugural collection for Fall/Winter 2013.
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