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Fashion August, 1 2013

adidas Originals presents “Unite All Originals”

Following up from yesterday’s exclusive story, “Run-D.M.C. and adidas Originals: Running Side by Side,” the German sportswear brand has officially launched “Unite All Originals.” As part of the initiative, Run-D.M.C. takes on the Prince of Clubs, DJ A-Trak, in the studio to create a new contemporary anthem. Just like the rap pioneers united hip-hop with rock ‘n’ roll in 1986, they’re at it again in a new-school tussle with one of the hottest mixmasters on the planet.

Fans across the world can unite with the Queens natives in an interactive film that brings the legends to life through voice commands and visual effects. Try out the interactive film for yourself here and peep Part II of the interview with Run-D.M.C. and DJ A-Trak above.

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