UNIQLO launched its new “Silk and Cashmere” campaign this week starring Lily Donaldson, Chloe Sevigny, Jeremy Everett and photographer Ryan McGinley, who also photographed the campaign. Directed by Purple Fashion magazine Editor-in-Chief Olivier Zahm, the images are in UNIQLO’s usual bright-colored aesthetic that highlights the simplicity and quality of the clothes.
UNIQLO’s new lineup will make silk and cashmere apparel affordable and wearable for every day use. Women’s items will be available in 18 different styles and approximately 90 colors and patterns, priced from just $39.90 USD. UNIQLO is also offering cashmere items for men and women in 42 styles and approximately 330 colors and patterns, priced from just $89.90 USD. UNIQLO seeks to popularize its LifeWear concept by offering world-class silk and cashmere garments at affordable prices. For more information please visit uniqlo.com.