LG today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” series for premium devices. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of side buttons. The unique Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side keys. Moving the main buttons to the back of the phone gave users more control since this place was where individuals’ index fingers are naturally located.
LG upped the ante by incorporating a 5.2-inch Full HD display in the LG G2, the largest display designed for one-handed operation in today’s popular 2.7-inch width smartphone category. For more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology. GRAM reduces the display’s energy use by up to 26 percent on a still frame and increases overall usage time on the device by approximately 10 percent. The LG G2’s high-resolution camera comes equipped with Optical Image Stabilizer (OIS) technology to prevent blurring, allowing for clearer, brighter, and sharper images even when in motion or shooting in dim environments. The G2 is unique in that it offers 13MP and OIS technology in a slim design without a protruding lens.
The LG G2 will be rolled out in over 130 wireless carriers in the next eight weeks starting in South Korea followed by North America, Europe and other key markets. Pricing has yet to be announced.