For the first New Balance Numeric video, the team focused on the home of cinema and celebrity, Los Angeles, California. By searching the spaces between the glamour, the fortune, and the broken promises, they found that beneath its surface, LA is as real and raw as any major metropolis on Earth. The seven-minute clip stars PJ Ladd, Arto Saari, Levi Brown, Tom Karangelov, Jordan Taylor and Tyler Surrey, and was directed, shot and edited by Russell Houghten.
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