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Fashion August, 20 2013

Y-3 Fall/Winter 2013 Campaign

adidas’s luxury sportswear label Y-3 continues the celebration of its 10th anniversary with the release of their Fall/Winter 2013 campaign. With photography by Robbie Fimmano, styling by Jay Massacret and creative direction by Lloyd & Co, the Fall/Winter 2013 campaign’s concept is “future thrift” and it imagines how coming generations might mix elements of technology and tradition. Yohji Yamamoto, the label’s designer, described an act of “walking backward into the future,” suggesting a unique, non-linear idea of time passing.

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