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Sports August, 21 2013

25 Years of “Just Do It” – Nike Introduces New “Possibilities” Campaign

Celebrating its 25th anniversary, Nike takes the iconic “Just Do It” tagline a step further with the introduction of the new “Possibilities” campaign. Intended to inspire viewers to push their limits and strive to reach new goals, the film features a number of playful scenarios and an all-star roster of athletes including reigning NBA MVP, LeBron James, world No. 1 tennis icon Serena Williams, as well as Gerard Pique of FC Barcelona and Spain, and boxing sensation Andre Ward. Viewers are called upon to partake in the ongoing campaign via Nike+ Running and NikeFuel challenges.

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