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Gadgets August, 26 2013

“One Hundred Years of Leica” for Highsnobiety Magazine #7

Alongside editorials featuring Travi$ Scott and Louis Vuitton for the seventh issue of Highsnobiety Magazine, we had the chance to visit Leica at their factory in Wetzlar, Germany for an exclusive look behind the scenes. During our time there, we learned how Leica developed the first 35mm camera in order to replace the big and heavy negative plates, and made it much easier to travel with even less camera equipment. This groundbreaking development allowed for the printing of a big image using a small negative and offered the best option for documentary photography.

In 100 years of existence, a number of changes have occurred for the iconic camera manufacturer and through all the ups and downs, Leica has managed to stay true to itself and its core values: a keen eye for detail, traditional craftsmanship and German engineering.

The full “One Hundred Years of Leica” story, alongside much more, can be found in the seventh issue of Highsnobiety Magazine.

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