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Fashion September, 3 2013

adidas Originals by Jeremy Scott Fall/Winter 2013 Video Lookbook

adidas Originals has teamed up with director Ben Mor for the official video lookbook of the new Jeremy Scott capsule collection for Fall/Winter 2013. The bold designs of the New York fashion designer are floating through the video in kaleidoscopic style, resulting in a rather interesting look.

“The ever eccentric Jeremy Scott always brings his unique perspective of fashion to the table, often referencing pop culture from the past to the present. In an ongoing partnership with adidas Originals since 2003, Jeremy continues to design unisex apparel and footwear that is high energy, surreal and most certainly fun, playing with bright prints and unexpected shapes.

Never failing to surprise, Jeremy Scott’s fall/winter 2013 collection is a fusion of ideas; shock neon colours, metallic materials and reinterpreted prints from the past are used on some of adidas’ most iconic styles.

Carried throughout the collection is a take on camo with a neon twist featured on a ladies satin buster, unisex down puffer jacket and the JS Instinct Hi, while a reversible floral print bomber is just as attention-grabbing.”

Enjoy the video here above.

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