Following its longstanding tradition of working with cutting-edge artists, Absolut has announced a creative collaboration with French multi-artist and musician Woodkid. Part of the company’s new global brand initiative ‘Transform Today,’ the collaboration aims to inspire artistic transformation around the world. “’Transform Today’ is a call to arms – a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future,” says Jonas Tåhlin, VP of global marketing at Absolut. Chosen by Absolut for his dedication to continuously transform creative expression, Woodkid details his story of transformation and how he continues to progress every day.
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