Danish rainwear brand Elka partners with Amsterdam retail mainstay 290 Square Meters for the official international launch of the Elka Regntøj fashion collection. Elka developed their first co-brand collection with Rei Kawakubo from COMME des GARCONS in 2007, and with Norse Projects in 2009; a partnership that still thrives today. Fall/Winter 2013 sees the first complete collection released under Elka Regntøj and is based on classic rainwear styles redesigned with extra focus on detailing and functional performance.
290 Square Meters
1011 NK Amsterdam
Thursday, September 19, 6 p.m.-9 p.m.