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Design September, 17 2013

Peter Saville to Design Logo for Kanye West

At the Global Design Forum in London, renowned British art director Peter Saville revealed the details of an upcoming collaboration with American musician Kanye West. Saville, who is perhaps best known among music fans as the one-time art director of Factory Records – creating iconic album artwork for Joy Division and later, New Order – mentioned the logo would revolve around the ideas of “Kanye West” in writing and reference Yves Saint Laurent’s overlapping letters “YSL.”

Although it’s not known yet what Mr. West will apply his logo to, one can assume it will appear on future West ventures including his mysterious “Clothing Project.” Saville, for his part, recently worked with Yohji Yamamoto on Y-3’s excellent Spring/Summer 2014 collection. On a related note, Saville’s reappropriation of the painting A Basket of Roses by French artist Henri Fantin-Latour on the cover of New Order’s Power, Corruption & Lies was later used by Supreme as the dominating print in their Spring/Summer 2013 collection.

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