Celebrating 25 years of Just Do It, Nike is inspiring women across Europe to push boundaries and reach new goals with “Endless Possibilities.” The film is a celebration of every woman who has tested her limits and embraced her potential to make September her most active month ever. Throughout September a series of unique and exciting Nike+ challenges will help women start their #justdoit journey. For example, the first Nike+ European challenge, “Run The Distance,” invites women and their friends to collectively run a marathon in a week, logging every step on Nike+. Also, “NTC Early Bird” challenges women to push their morning routines like never before.

For more information on Nike’s Just Do It campaign head over here.