Back in 1991, Volcom was the first company to combine surfing, skateboarding and snowboarding under one brand. Volcom released Alive We Ride in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of True to This, Volcom again captures the energy and artistry of board-riding in its purest forms. The world premiere of True to This is scheduled for October 5 at Le CENTQUATRE (104) in Paris, France.
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