Sarah Andelman, creative director and an owner of colette, has confirmed that Saint Laurent is severing ties with her Parisian store. “It is so ridiculous,” Andelman told The New York Times. “We need to keep our freedom. I respect their decision, but I think it is wrong.” The issue between the two companies is a T-shirt, one that parodies Slimane’s decision to go with “Saint Laurent Paris.” The shirt, produced by Reason, reads “Ain’t Laurent Without Yves” – a clear nod at the recent name-change (from Yves Saint Laurent).
In September, Saint Laurent contacted Andelman to ask her to stop selling the shirts online. Andelman complied, but continued selling the remaining stock in store. She then received a letter dated September 25 from chief executive of Saint Laurent, Francesca Bellettini, informing her that the company would stop doing business with colette. “We were loyal and for me it was a nice relationship,” Andelman continued. “I can’t believe this is just for a stupid T-shirt.”