Cars & Bikes October, 2 2013

The Mercedes-Benz A45 AMG Goes Head-to-Head with a Champion Downhill Skateboarder

To capture the aerodynamics and compactness of the Mercedes-Benz A45 AMG Edition 1, director Luke Apteker juxtaposed the pocket rocket driven by former pro racing driver Robbi Smith with champion downhill skateboarder Decio Lourenco. The resulting video, filmed in black and white on the Franschhoek Pass in the Western Cape, illustrates the performance, control and expression championed by the German car manufacturer’s latest machine. The video was shot over three days using extreme slow-motion cameras, helmet cams, car mounts, remote-controlled drones filming from the air, in addition to cameramen on skateboards moving between Smith and Lourenco. Set to the tune of Moby’s “Lie Down with Darkness” (Photek remix), the video elegantly demonstrates the merging worlds of man and machine.