Founded in 1853, Levi Strauss & Co.has spent over a century being recognized as the originator of the iconic blue jean, a creation that stemmed from founder Levi Strauss’ patent to create the first riveted men’s work pants out of denim. Following the success of these blue jeans, Levi’s® has been able to branch out into a variety of different markets, enabling them to produce the world’s most popular denim style — the 501® — while simultaneously perfecting the Trucker Jacket and Western Shirt, two of the brand’s most iconic items. Celebrating all three classic designs, we teamed up with Levi’s® to produce an illustrated take on these timeless garments, with a description of each below.
Levi’s® Trucker Jacket
The Trucker fit is Levi’s® most universal denim jacket fit for guys. The silhouette is straight on the body with armholes and sleeves designed for maximum mobility and comfort, featuring welt pockets that offer style and functionality. It’s led the pack since 1962, and still remains an icon of American cool.
Since introducing its iconic riveted denim jean over a century ago, Levi’s® has periodically tweaked the fit, fabric and features of the 501® Jean to suit the needs and preferences of the modern worker. Although often times subtle and only apparent to the discerning eye, the differences between the Historic 501® Jeans help tell the story of the Levi’s® brand and the ever-evolving landscape of the American frontier.
Levi’s® Western Shirt
The classic Western shirt has come a long way from the ranch. Made modern for today in a slimmer fit, with original western yoke details and snap-pockets—it still remains a standard of rugged American culture.
Shop the Levi’s® Icons at us.levi.com
Illustrations: Sam Rodriguez for Highsnobiety.com