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Footwear October, 4 2013

New Balance M574 Sonic Weld Pack

The New Balance M574 was first released back in 2010 and is now being re-released. The sneaker attained cult status because of its simple colorways, revolutionary construction, and the speed at which they sold out, which is likely to reoccur the second time around. The Sonic Weld technology is both watertight and airtight, and is achieved by using a “hot melt” which literally welds each panel together, reducing the waste and impact on the environment the production process usually creates. With almost zero stitches on the sneakers, apart from the foxing and heel tab, the final look is one of seamless minimalism. The style comes in three different colorways and is available now.
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