Toys October, 10 2013

Cool Hunting Gains Access to the Hot Wheels Design Studio

Purveyors of creativity and innovation in design, Cool Hunting took a trip to El Segundo, California to visit the Mattel headquarters and once inside were given the chance to take a behind-the-scenes look at the Hot Wheels design studio. During their visit, Cool Hunting spent time with Vice President of Design Felix Holst and learned about the brand’s design ethos, new products, and the benefits that come with being a toy designer.

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